The world of digital marketing can be broken down into several core areas:
- Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results (e.g., Google).
- Content Marketing: Creating and sharing valuable content (blogs, videos, infographics) to attract and engage an audience.
- Social Media Marketing: Using social platforms like Facebook, Instagram, and LinkedIn to promote products, build a brand, and engage with customers.
- Email Marketing: Using email to communicate directly with potential or existing customers, nurture leads, and build relationships.
- Pay-Per-Click (PPC) Advertising: Paying for ads that appear in search results or on social media platforms, where you only pay when someone clicks on your ad.
- Affiliate Marketing: Partnering with others to promote your product and offering them a commission for each sale made via their referral.
- Influencer Marketing: Collaborating with influencers to promote your products to their followers.
- Online Public Relations (PR): Managing your brand’s reputation and getting media coverage through blogs, online publications, and influencers.
